LiveU: Divide and rule

Reducing Google Ads campaign cost by 22% using multiple ad groups.
LiveU is one of the biggest companies offering live streaming solutions. The main challenge in their paid campaigns was to separate B2B queries from B2C ones, since the vocabulary is pretty similar.

One of LiveU‘s main campaigns (general search) included a long list of related keywords and lead to the website homepage.

The average CTR before the optimization was 5.65%

Assumption: Although, all the keywords are industry related, there are more relevant and less relevant one’s. If we will define semantic groups, we will increase the relevance, the quality score and reduce the CPC.

The optimization steps:

Results:

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