Cyber security marketing has unique demands. Ideally, cybersecurity companies want to get to the decision-makers in charge of security in organizations. This list includes CIOs, CISOs, and heads of Security Operations Centers (SOCs). This group of professionals has a deep understanding of cybersecurity and is best reached through precise language
What is SaaS Digital Marketing? SaaS digital marketing is the use of digital channels such as websites and social media to generate leads and acquire customers. It includes a range of activities, including pay-per-click advertising, email marketing, social media marketing, search engine optimization (SEO), and various forms of content marketing.
SEO for healthcare companies is becoming increasingly crucial. Decision-makers are relying more on internet research to decide which medical devices and software to buy. And in the general field of healthcare, people are relying on the internet to receive information about their health and decide which healthcare services to use.
Research has shown that LinkedIn is the most successful platform when it comes to lead gen for startups. However, having worked in a b2b digital marketing agency, I can assure you that success on LinkedIn is not automatic – contrary to what some people think. Most b2b startup digital marketing
A changing B2B environment presenting challenges The world is becoming saturated in every sense of the term, market saturation is rife and there are more people than you can shake stick at. While this has led to some interesting B2C (business to customer) business models and novel ways to generate
Business to Business (B2B) lead generation is a whole different animal to Business to Customer (B2C) lead generation. It is tougher and longer and much more difficult for your average sales team to tackle each day. But why is it an assault course of misery? Well, you are dealing with
Google Search Console, formerly called Google Webmaster Tools, is a free tool providing fascinating information about your website and those using it. They can be used to find out how many people are using a website and whether they are accessing it by mobile or computer. It is also extremely
“75% of B2B companies believe that inbound marketing has proven to be highly rewarding for them.” – HubSpot Over the years, inbound marketing has emerged as one of the promising means of marketing for B2B companies. It is one of the practical marketing approaches to generate leads, bag a
As PPC service providers we are frequently asked what’s the best way to create converting landing pages. There are many parameters that need to be taken into account when creating a landing page. In this article I will review the main pitfalls from my point of view. Should you
You have decided that you want to run a business by yourself. So you develop a product/service and are ready to offer it to the world. But what use it is of if no one knows about your business or your service? That’s where marketing comes in. If you