B2B Digital Marketing BlogAdwordsFive Marketing Strategies for Launching & Promoting Startups on the Web

Five Marketing Strategies for Launching & Promoting Startups on the Web

Digital marketing is an excellent way to drive your company forward, but it can be particularly important if you own a b2b startup business. Establishing internet presence and online reputation in the industry and beyond is crucial to boosting your company’s growth. Let’s take a look at five awesome marketing strategies for promoting your startup on the web.

Search Engine Optimization (SEO)

Setting up a website is the initial step of establishing an online presence of any startup business. If you want to boost organic traffic and increase the number of visitors, it is vital to optimize your site for search engines.

The first step in your SEO strategy should be an analysis of the target market and identifying relevant keywords related to your business. Your goal should be to rank as highly as possible for those keywords. For example, if you are selling power cutting tools in Atlanta, your aim should be a high position for keywords related to that (“power saws,” “cutting tools,” “Atlanta,” etc.).

There are different SEO techniques you can use, including on-site and off-site methods. Top-quality and well-structured content are one of the best ways to boost your ranking, although many other techniques can also be useful, such as meta tags and descriptions, link building, and so on.

Pay Per Click Campaigns (PPC)

Many digital marketers consider pay per click campaigns the core of internet marketing. As the name suggests, PPC advertising involves showing your text or visual ad to internet users. If they are attracted by what you offer, they will click on the ad and visit your website.

The biggest advantage of using PPC is that you won’t be charged for showing the ad, but only when a user clicks on it and opens the landing page. In theory, all those who clicked on your ads should be interested in your products or services, which increases your sales potential and makes PPC a tempting digital marketing strategy to consider.

Google AdWords is probably the best pay per click advertising tool out there. It is easy to use and offers detailed statistics and reports to help you tailor your campaigns to maximize their efficiency.

Public Relations (PR)

Public relations channels can be a great way to generate buzz around your newly-founded company. You can send a press release that a new business just hit the market, and do the same whenever you implement a new product or service worth noticing.

Do your best not to create a generic press release. Try to include some interesting statistics or data about your company, or consider adding high-quality content, such as infographics. It is important to identify the journalists and media outlets that are relevant to your business and focus on them.

Perfecting your public relations strategy can be a strong asset in boosting your digital marketing results. Integrating the two is essential, which is why you should think about the following:

  • Include backlinks in your digital press releases
  • Use keywords when designing local media pitches
  • Make your content interesting

Social Media Marketing (SMM)

Social media marketing is an excellent way to reach a huge number of potential customers. You can tailor your campaigns to a particular audience based on their age, sex, interests, and other specifics. However, you have to design a smart SMM strategy to boost your base of followers and attract new clients.

LinkedIn is a social network specifically made for working people and businesspersons. While other social networks focus on lifestyle topics, LinkedIn allows you to grow your professional network and stay in touch with what happens in your industry. This social network allows you to publish content that may interest people of similar interest to yours, as well as create groups to build a community.

If you have a premium account, LinkedIn allows you to contact members outside of your connections by using InMail. That is a paid credit system that you receive with a premium membership, and you can even buy additional credit to boost your reach further.

Inbound Marketing

In inbound marketing, everything is about the content. Your goal is to create top-quality content that will attract attention and engage potential customers. Over time, you will establish a trusting relationship and regular communication with prospective clients, and that will increase the chances of making more sales.

There are two inbound marketing solutions you should consider:

  • HubSpot – this is an all-around tool that is simple to use, which is the main reason why it attracts startup business owners. HubSpot can help you every step of the way – from establishing a website to improving conversion rate.
  • Marketo – it is considered to be a more advanced tool than HubSpot. It does offer detailed analysis and advanced features, but also has a learning curve. Marketo is the right choice for those that have previous experience in digital marketing.


Making the right moves in the digital marketing department will enable your startup to get the market share it deserves quickly. If you want to maximize internet marketing results, you need to combine various strategies and be willing to invest time, effort, and other resources in establishing your internet presence.


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