Inbound marketing refers to a marketing strategy which helps companies bring prospects to their business rather than spending large sums of money on finding those prospects. It relies mainly on building and delivering the right content at the right time – that appeals to potential customers and attracts efficient leads to the business. For returning visitors it means keeping your audience engaged over a long period of time.
Aside using traditional digital marketing methods such as paid ads, inbound marketing works differently by creating engaging content which pulls the right audience to your company and products.
So what’s in it?
SEO– help your customers find YOUR Company for their related search queries. Build attractive content across the entire site, not only on product pages, but also on your blog, case studies and so on.
Cross-Platform content strategy– content marketing is the key for everything. Quality, engaging content, attracts the attention of prospective customers, allows you to educate the market, expose it to new services/products, strengthen an idea or trend that your products or services are aligned with.
Lead-Gen– content sharing and distribution is worth little if we don’t apply lead-generation techniques that yield relevant leads from users that are interested to learn more, download our white papers, reports, case studies or get a chance to conduct a free product demo or set an initial meeting.
Remarketing- re-targeting users (especially those who didn’t convert into leads), engaging them with additional content- based on what they showed interest in, and trying to convert them again- has shown to be a cost effective way to gain leads.
Email Marketing– mailing the right messages to different audiences. Another strategy that resembles “pull” marketing.
Most startups are strapped for funds during the initial stages and therefore need to adopt cost-effective marketing strategies for promoting their services and products. Inbound marketing studies play an important role by providing them with the cost-effective marketing tools they are looking for. There are numerous benefits for using inbound marketing as a startup company.
Inbound-marketing is Cost-Effective. Inbound marketing is cheaper than traditional methods and is suitable for a startup because it can use the tool to attract an audience, potential customers and loyalists organically. As long as firms are using inbound marketing they can save plenty of resources than before for utilization at a later stage. Their customers get the services according to their needs while the business generates revenue from new ventures making it a beneficial solution for everyone.
It Prepares You For the Future. Startups need to capture an audience from the very beginning and make an attempt to continue the relationship endlessly. Inbound marketing can help startups establish relationships with their target audience making it easier for them to convert the customers and look forward to growing along with them.
Establishes Good Relationships with Customers. Inbound marketing can ensure the startup is able to engage customers and get additional qualified leads, convert the leads and satisfy their requirements. Inbound marketing focuses on the happiness of the customer and companies get an opportunity to build a long-term relationship by ensuring that their customers return for additional purchases of products or services. The relationships developed help to startup to capture all types of customers and ensure they remain associated with the company.
Inbound marketing builds credibility. The objective of inbound marketing is to help businesses create post effective content in order to establish their authority over the Internet. Therefore inbound marketing helps startups to build their visibility and credibility in the marketplace. The strategy being used provides their potential audience with the impression that the startup can be depended upon and will prove beneficial to them for fulfilling their needs.
by Aia Laser