Research has shown that LinkedIn is the most successful platform when it comes to lead gen for startups. However, having worked in a b2b digital marketing agency, I can assure you that success on LinkedIn is not automatic – contrary to what some people think. Most b2b startup digital marketing
“75% of B2B companies believe that inbound marketing has proven to be highly rewarding for them.” – HubSpot Over the years, inbound marketing has emerged as one of the promising means of marketing for B2B companies. It is one of the practical marketing approaches to generate leads, bag a
You have decided that you want to run a business by yourself. So you develop a product/service and are ready to offer it to the world. But what use it is of if no one knows about your business or your service? That’s where marketing comes in. If you
Are you trying to find the right audience for your B2B paid advertising campaign and believe LinkedIn is best suited to your requirements? You may have made the right decision but unless you follow some of the best practices which have been proven as successful you are unlikely to succeed
When we think social networking, Facebook is perhaps the first site that comes to our mind. With its phenomenal growth, success and popularity, it has become one of the most important social media platforms for businesses to reach out to their customers directly; hence it is an effective internet marketing
You realize the old school days of the outbound marketing are over and reaching out to customers and clients through intrusive ads and commercials no longer works. And you are out there, making your way in the e-world. But are you among the big players yet? Nowadays you have to
The usual marketing relationship that most people have in mind is that of business-to-consumer (B2C) marketing, and most people are quite familiar with B2C marketing. Yet, there is another marketing relationship, aside from B2C, and it is called business-to-business B2B marketing. This kind of marketing is surely different from B2C,
