AI Performance & ROI Measurement
In a world of abstract conversations, we provide concrete data. Stop guessing about your brand’s performance in AI and start measuring the metrics that drive real business growth.
Looking to improve your search visibility? We can help!
From Data Points to Decision-Making Power
Knowing you were mentioned by an AI is interesting. Knowing why, how, and what it means for your business is powerful. Our measurement service is designed to answer the most critical strategic questions you face. We analyze your AI presence through the essential lenses of content effectiveness, brand authority, and competitive positioning, providing a continuous feedback loop to guide your strategy.
Below are the key areas of intelligence you will gain, delivered through our interactive dashboard and quarterly strategic reviews.
Is our content truly effective and what gaps do we need to fill?"
Our analysis goes beyond simple citation counts to evaluate the actual performance and resonance of your content ecosystem. We provide clear answers to:
Content Effectiveness
Which specific assets—blog posts, white papers, case studies—are most frequently used by AI to answer key user questions? This shows you what content to create more of.
Message Resonance
Are the core value propositions from your long-form content being accurately extracted and summarized, or are they being lost in translation?
Topical Gap Analysis
Where are your competitors owning the conversation? We pinpoint the exact topics and sub-topics where you lack authoritative content, providing a clear roadmap for your content team.
Format & Tone Analysis
Is your content’s tone and structure resonating? We identify if your language is perceived as authoritative and educational versus overly promotional, which can impact AI preference.
Does AI perceive us as a credible, trustworthy leader in our field?
Authority in the AI era is a measure of trust, built from signals across your entire digital ecosystem. We measure and help you strengthen this crucial asset by providing insights on:
Source of Truth Score
Are you considered the primary, definitive source for information about your own products and industry, or is AI relying on third-party interpretations?
Ecosystem Influence
Which third-party platforms—review sites, industry publications, professional forums—are most powerfully shaping AI’s perception of your brand? This tells you where to focus your off-site efforts.
Citation Quality
We differentiate between a simple brand mention and a high-value citation where you are referenced as an authority or data source, helping you build a truly expert profile.
Entity Strength
How strongly is your brand entity connected to key concepts of expertise? We track how well AI understands that you are not just a company, but a leader in your niche.
How is our brand being positioned, and how do we win against the competition?
Critical intelligence on your brand’s position and perception:
Competitive Share of Voice
For your most valuable commercial prompts, who is winning the conversation? We provide a clear benchmark of your visibility versus your top competitors.
Brand Sentiment Analysis:
What is the overall tone when your brand is described? We track positive, neutral, and negative sentiment over time, giving you an early warning system for reputational issues.
Perceived Strengths & Weaknesses
In AI-generated comparisons, what are your product’s perceived advantages and disadvantages? This provides priceless, unbiased feedback on your market positioning.
Strategic Opportunity Alerting
We identify where your competitors have a weak or inaccurate presence, highlighting strategic opportunities for you to become the more trusted and authoritative answer.
Gain the Intelligence to Lead
Stop navigating the AI landscape blindfolded. Let us provide the strategic insights you need to refine your content, build your authority, and win your market.
