Inter-Dev B2B Digital Marketing » Case Studies

How We Increased Organic Traffic to a Software company’s website by 88% in 1 year AND increased organic lead generation by 1100% in the same time frame.

Organic Traffic Progression Graph

Lead Generation Progression Table

Month
Organic Leads

Mar-24

5
Apr-24
10
May-24
6
Jun-24
3
Jul-24
6
Aug-24
12
Sep-24
6
Oct-24
11
Nov-24
44
Dec-24
38
Jan-25
72
Feb-25
67
Mar-25
60

Stage 1

  • Keyword Research
  • In-depth competitor research, including high resolution breakdown of competitor vs client rankings factors such as organic traffic, referring domains, domain authority, target page type, etc, content requirements, etc.
  • Keyword Mapping, detailed On-page optimization for all pillar pages- Keyword focused, front-loaded meta tags at recommended character lengths.
  • Detailed Technical optimization, which included clean up of disorganized blog posts (There were 2 separate sections for “blog posts” and “articles” - we merged the two and made sure the URLs reflected the site navigation hierarchy and added breadcrumbs accordingly.
  • Site-wide ALT tag updates were implemented according to the keyword map
  • Social media profile optimization across LinkedIn, Facebook, YouTube to include the focus keyword and more.
  • Improved site and loading speed according to competitor comparisons.

Stage 2

High-scale content strategy, keyword-focused, using AI with high-level human editing, unique, AI-generated images were added per blog post, detailed on-page optimization was carried out up to the level of keyword inclusion in URL extension/slugs, meta tags, image file name+image title and image ALT, manual image re-sizing to fit SEO best practices before uploading to the image gallery and more.

At least 5 on-page blog posts per month were posted, according to prior keyword and competitor research.

At least 2 inner links were added per blog posts + additions of CTA’s throughout the blog posts were added to increase lead generation.

Stage 3

Addition of a completely new site section- a construction directory. Originally the client placed this on a subdomain, but at our recommendation added it as part of the main domain in a subfolder. The directory was added for many international regions. Best practices for international targeted and URL structure were implemented, including section-wide dynamic, SEO optimized meta tags including the focus keywords. Additional keyword research was carried out for the directory to target niche and industry specific keywords and those meta tags were implemented manually on the target pages within the directory.

Detailed on-page content was written and implemented for main international versions of the directory, including FAQs, in different languages, for each target region. A platform was created intended for use by industry professionals for them to log in and add their information in return for a link and organic traffic exposure.

Stage 4

Lead generation optimization. The client decided to change their sales and pricing model to include a “free trial”. We added several floating lead generation buttons and defined each of these separately in GA4 to track leads and where they were coming from. This significantly increased the number of leads and our ability to track them.

Stage 5

Optimizing for AI.

FAQs were added on all pillar pages, implemented with FAQ schema. Organization/Logo schema was added to the homepage, About Schema, Contact Schema, Software application schema were added using the plulgin Schema Pro.

We begin an extensive Glossary project, with detailed, professional information covering every term in the construction industry at a rate of 10 pages per term per month.

We created a unique exploration report in GA4 to be able to easily track all traffic and leads from LLMs. Throughout 2025 organic traffic from LLMs steadily increased, with organic leads also coming in from ChatGPT.

Personalized B2B Marketing Strategies

A Word on the Company’s Backlink Profile

We steadily increased the company’s backlink profile, targeting the client’s focus keywords. We increased the focus keyword rank in their target region of UK, and after achieving our target, the client asked to focus only on USA rankings as a new target. Focus keywords increased by an average of 15-20 positions per keyword, which many new rankings for keywords we targeted in the Blog and in the Glossary.

The dramatic year-long surge in organic performance—an 88% jump in organic traffic and an astonishing 1100% rise in organic lead generation—unequivocally validates the client’s holistic, multi-staged SEO strategy. This success was not built on a single tactic, but on a layered approach: from establishing a solid technical and on-page foundation (Stage 1), to fueling growth with high-volume, keyword-targeted content (Stage 2), to expanding the site’s authority and search footprint with a strategic directory integration (Stage 3). The crucial link between traffic and revenue was forged through a keen understanding of user behavior and business goals, demonstrated by the conversion-focused overhaul (Stage 4) leveraging the new “free trial” model. Finally, anticipating future search trends with Schema implementation and AI/LLM optimization (Stage 5) positions the software company for sustained, high-quality `growth.

Ultimately, this case study proves that a data-driven SEO strategy, one that meticulously aligns technical compliance, content depth, conversion paths, and future-proofing, transforms a website from a passive asset into a powerful, exponential lead-generating machine.

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How we increased a Medical device company’s Organic traffic by 80% in 10 months
seo case study - itamar medical

We began work on Cardio Sleep Solutions (Itamar Medical daughter site) . The plan included compelete keyword and competitor research, keyword map, technical SEO audit, and more.

 

The site hadn’t previously undergone SEO Optimization.

On-Page SEO – Begin with SEO Keyword Research

Their brand fell into a niche category (Sleep apnea devices for Cardiologists) and keyword research revealed a select number of keywords relevant to their brand and content, with a varying degree of average monthly searches (lowest: 10, highest: 2900).

We began with keyword mapping and meta-tags writing, which were to undergo another makeover in July when we added and removed keywords and tweaked the mapping (and carried out relevant on-page SEO updates) which yielded an additional boost in traffic from July onwards.

In the previous year, we had carried out a complete technical optimization report and SEO audit which included some of the following recommendations:

  • Breadcrumbs adjustments to accurately reflect the site heirarchy and improve navigation
  • Footer content writing with links from main keywords to their landing pages
  • ALT tags recommendations
  • On-Page loading speed improvement guidelines

Optimized meta-tags were implemented at the get go, and inner links were updated in several bursts across the time-span of 6 months.

Off-Page SEO – Building Website Backlinks

Simultaneously to all the on-page SEO work, we were also doing significant off-site SEO work and utilizing link building strategies since the very start of the project, some examples include:

  • Automated search engine submissions
  • Directory sign-ups
  • Bookmark entries
  • Article and Video distribution
  • Youtube channel optimization
  • Press Release re-distribution
  • Slideshare content creation and distribution
  • Q & A Entries on Q & A Sites
  • Content distribution on Secondary social media sites

How many keywords for SEO?

For the Cardio Sleep Solutions project our total number of keywords was around 65. At our Zero report only two branded keywords were ranked in the top 10 (there were no non-branded keywords ranked at all) and most of the keywords were un-ranked (i.e-ranked over 100).

How many keywords entered first page rankings?

By October 2018 we had 10 non-branded keywords ranked in the top 10 and 8 total (branded but previously unranked and NEW non-branded) keywords ranked in the Top 5 of Google SERP results.

seo case studies

Our SEO Tools

SEO Keywords tools

  • Adwords Keyword Planner and Keyword suggestion Tool
  • Ispionage Keyword Competitor Research Tool
  • Moz Keyword Difficulty Index Tool
  • Ubbersuggest

SEO Keywords tools

  • Screaming Frog
  • Google Search Console
  • Varvy
  • Pingdom Tools
  • GT Metrics
  • Dareboost

Rankings, Research and Backlink Tools

  • Rankwatch
  • Google Analytics/Google Search Console
  • IBP (Internet Business Promoter)
Reducing Google Ads campaign cost by 22% using multiple ad groups.
LiveU is one of the biggest companies offering live streaming solutions. The main challenge in their paid campaigns was to separate B2B queries from B2C ones, since the vocabulary is pretty similar.

One of LiveU‘s main campaigns (general search) included a long list of related keywords and lead to the website homepage.

The average CTR before the optimization was 5.65%

Assumption: Although, all the keywords are industry related, there are more relevant and less relevant one’s. If we will define semantic groups, we will increase the relevance, the quality score and reduce the CPC.

The optimization steps:

  • Keyword research – to refine the list and enrich the groups
  • Competitive analysis – locate hidden potential and “budget eaters”
  • Semantic group’s creation and allocating each keyword to the matching group
  • Creating set of ads for each group to increase the quality score

Results:

  • CTR: One of the groups stayed with more or less the same CTR (5.63%), while others have shown a significant difference: 4.05% and 11.5%.
  • Cost: by allocating the budget according to the group performance, we’ve reduced the campaign cost by 22%

Using multiple ad groups in Google PPC advertising allows for granular targeting, significantly reducing campaign costs by improving relevance. Each ad group focuses on a specific theme or keyword set, enabling the creation of highly tailored ads and landing pages. This precision minimizes wasted ad spend by ensuring that ads are shown only to users actively searching for related terms. When ads are highly relevant to user searches, they achieve higher click-through rates (CTR) and Quality Scores. A higher Quality Score directly translates to lower cost-per-click (CPC), as Google rewards relevant ads with better ad positions at lower prices.

Furthermore, segmented ad groups facilitate better budget allocation. Instead of a broad campaign with a single, potentially inefficient ad group, you can distribute your budget strategically across multiple, targeted groups. This allows you to prioritize high-performing segments and refine or pause underperforming ones. By optimizing for specific user intents and avoiding irrelevant ad impressions, you effectively reduce the overall cost of acquiring conversions. This structured approach ensures that your budget is spent on reaching the most qualified audience, maximizing return on investment and minimizing wasted ad spend.

Organic SEO Traffic Case Study #2 – How we helped Cloudsfer recover from A Google Core Algorithm Update

Google continuously rolls out several algorithm updates. We believe one of its 2-Core Algorithm updates contributed to an organic traffic drop for the Cloudsfer-Cloud data migration service website during this time.

This update was designed to help websites that had been under-rewarded in SERP results (source: Panguin Tool Algorithm Detector). As Google was rolling it out, we knew it was time to do some serious rolling of our own (of our sleeves) and carry out some serious content and on-site SEO updates.

On-Page SEO Checklist

The first thing we did when we saw the traffic drop was to rule out immediate warning flags. Is the site server down? Is there a major warning in the Search Console? Have the meta-tags been erased? Robots.txt file not blocked? Re-direct paths checked? When all this had been ruled out, we decided to take matters into our own hands.

No major changes had been made before the drop, so the next thing we investigated was the possibility of an Algorithm update.

Part 2 of the Google Core Algorithm update included the following according to Baraccuda’s Panguin Tool (A free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates):

Core Quality Update 

“Continuing on from the major core quality update from a week previous, more major SERP flux is being reported. This update has been confirmed by Google and has been designed to help websites that have been under-rewarded. That means it is rewarding rather than penalizing. If you’ve been ‘hit,’ then it’s a case of improving quality of content and links (Expertise, Authority, Trust – EAT) and user experience quality. You’ve seen a hit because your competitors have improved.”

What we did to improve content quality, user experience and links:

  • Content reports, checking for missing keywords on pillar pages
  • Weaving keywords into existing content on relevant landing pages
  • Adding inner links from landing pages to other landing pages, to improve user experience.
  • Inner links were added from popular keywords that had dropped and needed strengthening (while referring to the latest ranking report)
  • Adding keywords to landing page headings
  • Implementing new content in the blog section
  • Creating inner links from the Blog section
  • Re-visiting and tweaking Meta-Tags

Keyword position analysis

seo case studies

Our SEO Tools

SEO Keywords tools

  • Adwords Keyword Planner and Keyword suggestion Tool
  • Ispionage Keyword Competitor Research Tool
  • Moz Keyword Difficulty Index Tool
  • Ubbersuggest

On-Page SEO tools

  • Screaming Frog
  • Google Search Console
  • Varvy
  • Panguin Timeline and Google Algorithm History Tool
  • Ayima Re-direct path chrome extension tool

Analyzing and Adapting to the Update

To recover from a Google core algorithm update aimed at rewarding previously under-recognized sites, a thorough analysis is crucial. Begin by utilizing Google Search Console and Analytics to pinpoint specific pages and queries experiencing traffic and ranking declines. Analyze competitor strategies, focusing on their content quality, user experience, and SEO practices. This involves understanding the update’s emphasis on “helpful, reliable, people-first content” and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Identifying areas where your content might have fallen short compared to newly elevated competitors will provide a roadmap for improvement.

Implementing Recovery Strategies

Following analysis, focus on enhancing content quality by prioritizing user intent, updating and refreshing existing content, and ensuring E-E-A-T signals are strong. Simultaneously, optimize technical SEO by addressing site speed, mobile-friendliness, site structure, and security. Building authority through quality backlinks and brand mentions is essential. Remember that recovery requires patience, as Google’s updates take time to fully implement. Continuous monitoring and adaptation to Google’s evolving guidelines are vital for long-term success.

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