Cloudsfer Case Study
This update was designed to help websites that had been under-rewarded in SERP results (source: Panguin Tool Algorithm Detector). As Google was rolling it out, we knew it was time to do some serious rolling of our own (of our sleeves) and carry out some serious content and on-site SEO updates.
On-Page SEO Checklist
The first thing we did when we saw the traffic drop was to rule out immediate warning flags. Is the site server down? Is there a major warning in the Search Console? Have the meta-tags been erased? Robots.txt file not blocked? Re-direct paths checked? When all this had been ruled out, we decided to take matters into our own hands.
No major changes had been made before the drop, so the next thing we investigated was the possibility of an Algorithm update.
Part 2 of the Google Core Algorithm update included the following according to Baraccuda’s Panguin Tool (A free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates):
Core Quality Update (Brackets Part 2)
“Continuing on from the major core quality update from a week previous, more major SERP flux is being reported. This update has been confirmed by Google and has been designed to help websites that have been under-rewarded. That means it is rewarding rather than penalizing. If you’ve been ‘hit,’ then it’s a case of improving quality of content and links (Expertise, Authority, Trust – EAT) and user experience quality. You’ve seen a hit because your competitors have improved.”