Get ready to dive into the AI revolution in B2B marketing! In this episode, we’re unpacking how AI is reshaping digital marketing, from content creation to campaign optimization, KPI tracking, and audience insights. Our guest, Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, an Automotive Cybersecurity company, has been at the forefront of this shift, and she’s sharing real-world insights on what’s working—and what’s next.
We’ll explore how AI is no longer just a buzzword—it’s an essential tool for analyzing marketing data in real-time, optimizing campaigns, and automating data insight workflows. But is all this automation making marketers smarter or just drowning them in data? We’ll break it down.
Plus, we’re talking AI-driven personalization, digital twinning in marketing, and the shift from traditional to digital strategies. How can B2B digital marketing stay agile, test smarter, and drive real results? Dana’s got the answers.
Whether you’re a seasoned B2B marketer or just starting to experiment with AI-driven strategies, this episode is packed with insights, success stories, and practical tips to help you stay ahead in 2025.
Tune in now and learn how to make AI your ultimate marketing sidekick!
