How is the App Store Optimization strategy different from Search Engine Optimization strategy?
App store optimization (ASO) and
search engine optimization (SEO) are both important processes for improving the visibility and ranking of digital products. However, there are some key differences between the two strategies.
Purpose: Downloads Vs. Visibility
ASO is the process of optimizing an app for app stores, such as the Apple App Store and Google Play. The goal of ASO is to increase the number of times an app is downloaded.
SEO is the process of optimizing a website for search engines, such as Google and Bing. The goal of SEO is to increase the visibility of a website in search results.
App Store Ranking Factors Vs Google Ranking Factors
ASO ranking factors include app name, app description, keywords, app category, user reviews, and download count.
SEO ranking factors include website content, backlinks, website structure, and website speed.
ASO vs SEO Conversion Optimization
ASO conversion optimization focuses on encouraging users to download an app after they have found it in an app store. This may involve using persuasive calls to action, screenshots, and videos.
SEO conversion optimization focuses on encouraging users to take action after they have found a website in search results. This may involve signing up for a newsletter, making a purchase, or contacting the company.
How is Paid Advertising in ASO different than Paid Google Search Advertising?
ASO paid advertising can be used to promote an app in app stores. This can be an effective way to reach a larger audience and increase downloads.
SEO paid advertising can be used to promote a website in search results. This can be an effective way to reach a larger audience and increase traffic.
Ongoing Process and Volatility Factors
ASO is an ongoing process that requires regular monitoring and maintenance. This is because app store algorithms are constantly changing, and new apps are being released all the time.
SEO is also an ongoing process, but it may not require as much monitoring and maintenance as ASO. This is because search engine algorithms are not as volatile as app store algorithms.
In general, ASO is a more targeted strategy than SEO. This is because app store users are typically looking for specific apps, while search engine users may be more open to exploring a wider range of websites.
Here is a table summarizing the key differences between ASO and SEO:
App Store Optimization (ASO) Vs. Search Engine Optimization (SEO)
|
| Feature |
ASO |
SEO |
| Purpose |
Increase app downloads |
Increase website visibility |
| Ranking factors |
App name, description, keywords, category,
reviews, downloads |
Website content, backlinks, structure, speed |
| Conversion optimization |
Encourage app downloads |
Encourage user action
(e.g., sign up, purchase, contact) |
| Paid advertising |
Can be used to promote apps |
Can be used to promote websites |
| Ongoing process |
Yes |
Yes, but may not require as much
monitoring as ASO |
| Targeted strategy |
Yes |
More general |
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