TikTok has rapidly become one of the most popular social media platforms and is starting to be leveraged for B2B marketing. In this post, we demonstrate effective ways to reach a younger audience that’s often overlooked in traditional B2B marketing.
In theory, it makes sense for B2B marketers to use a B2C strategy when marketing to their fellow businesses. After all, both involve people. Due to the usually huge financial implications and the multiple decision-makers involved in B2B purchases, the B2B buying process is typically long, meticulous, and logic-driven.